Websphere Commerce Loyalty and Rewards add-on is designed to manage innovative and customized loyalty programs on IBM WebSphere Commerce. As an online ecommerce store, you need every edge to increase your customer purchases, improve customer retention and change their spending patterns in this era of rapid globalization and increased competition.
What are Loyalty Points?
Loyalty points is an approach to persuade the customers to return to shop which leads to customer trust and satisfaction thus increasing customer loyalty and improving sales. The customers are gifted loyalty points that are a kind of money discount points which permit certain amount of discount on the existing purchase or they can save and collect up the points for future use. In a way this is a scheme to thank the customers just to make sure they come back and shop more often which results in increasing sales and decreasing promotion costs.
How does it work?
The scheme grants a customer with the specified amount of points on the purchase that is specified on certain products on the store. Customers can exchange the points for discounts or concessions on buying of certain items that are obtainable from the store moreover customer has the access to view his/her collected points along with the usage data of their points through an account that is assigned to them when they do their first purchase. Hence Loyalty points are only accessible for those people who are registered to the system.
When a customer purchases an item from the store, the system would notify him/her about the amount of points that are to be assigned on that particular purchase and if the points are valid on certain products. The costumer would always be notified about the loyalty points that could be traded in or in our terms ‘redeemed’ against a certain product and how much of loyalty points would be assigned on a product. Furthermore users are able to indicate the number of loyalty points they want to redeem and that is only on the condition that the user has purchased a product on which these points can be redeemed at all.
After that, the user would get a notification about the amount he redeemed on the product, the amount of loyalty points he got as an encouragement from the store and the amount that he has remaining. Loyalty points- being an approach to gain more customers and to make sure to keep hold of the current customers- makes it best to ensure that the approach is successful and appreciated. Our services work hard to accomplish this task and which leads us to having a great customer satisfaction.
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