IBM Introduces New Foundation for Mobile Computing
By GWC Management Team
May 2, 2012 8:47 AM CDT
Comprehensive Platform of Software and Services Advances IBM's Mobile Capabilities; Helps Clients Embrace Growing Mobile and Cloud Computing Business Opportunities
LAS VEGAS - 30 Apr 2012: IBM today unveiled its first ever Mobile Foundation, a comprehensive portfolio of software and services designed to help organizations capitalize on the proliferation of mobile environments — including laptops, smartphones and tablets.
Building on its recent acquisition of Worklight, the new foundation further expands IBM's strategy to provide clients with a mobile platform that spans application development, integration, security and management.
The IBM Mobile Foundation is targeting $22B market opportunity that is expected to grow to $36B in 2015 according to IBM studies. In an IBM research paper, Achieving success with a flexible workplace. published in May 2012, a study of more than 700 CIOs found three quarters said they are embracing a mobile strategy because a flexible workplace delivers a 20 percent improvement in employee productivity. The CIOs said they are significantly reducing the cost of doing business by decreasing dependence on email, improving social collaboration and adopting cloud technologies to reach mobile workers.
IBM has been steadily investing in the mobile space for more than a decade, both organically and through acquisitions: building a complete portfolio of software and services that delivers enterprise-ready mobility for clients. Increasingly, enterprises are reaching beyond their traditional IT boundaries by consuming new Cloud services and creating new mobile applications for employees and customers for broad consumption by customers, partners and developers. As a result, the new IBM Mobile Foundation offers organizations the following core capabilities:
TBC Corporation Uses IBM Mobile Capabilities to Creates a New Customer Experience for the Automotive Aftermarket
TBC Corporation will use mobile computing as a major strategy to accelerate the company’s already rapid expansion into auto services. The nation's largest reseller of tires for the automotive replacement market, TBC is also a major force in retail automotive services for cars and trucks with more than 3,000 service outlets across the USA.
Using IBM Worklight, TBC is kicking off a major mobile initiative starting with a store locator much requested by customers. Soon to follow will be applications that provide automatic service status updates, allowing customers to approve repairs by text, and give customers anytime/anywhere access to service records for their car or truck.
The goal is to supply customers with a completely transparent and easy auto service experience, says John Capriotti, Vice President, Web and Ecommerce for TBC. Today, maintaining a car or truck is complex. People have to remember service intervals, engage in complicated interactions and manage and file reams of paperwork. With TBC’s new online and mobile strategy, this all goes away. Auto maintenance will be seamless and simple.
This year’s IMPACT conference features more than 8,500 attendees and hundreds of client testimonials, presentations, workshops and product demos. For more information, visit: http://www.ibm.com/press/us/en/presskit/37590.wss
For more information on how IBM is helping clients and partners make smarter, faster decisions and increase their business, visit: http://www.ibm.com/smarterplanet